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    上海嬰童用品展覽會

    [展會時間軸]   會員:  發(fā)布時間:2021/3/26 10:06:32  
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  • 上海嬰童用品展覽會


    圖片


    上海嬰童用品展覽會在上海新國際博覽中心舉行;

     

    主辦單位: 中國玩具和嬰童用品協(xié)會


    舉辦周期:一年一屆 展覽面積:40000平方 展商數量:400家 觀眾數量:70000人
    上海國際嬰童用品展覽會( 簡稱:CKE 嬰童展) 由中國玩具和嬰童用品協(xié)會主辦,國際化、高品質、全渠道,是全球領先的嬰童用品商貿平臺,是嬰童用品行業(yè)趨勢引領的**佳平臺,真正一站式嬰童用品采購優(yōu)質平臺。

    CKE嬰童展匯聚全球精品,打造國際趨勢新標桿,現場云集海外30+國家和地區(qū)、國內20+產區(qū)優(yōu)質品牌,展示內容覆蓋嬰童全域趨勢新品,同期論壇交流活動緊跟時代熱點,業(yè)界及跨領域大咖智慧思想碰撞,幫助買家拓展新伙伴、交流新觀點、探討新舉措、挖掘新商機。

    展會優(yōu)勢:

    知名國際大牌首選參展平臺

    2020CKE嬰童展,匯聚全球精品,眾多國際品牌把CKE嬰童展作為開拓中國業(yè)務的首選參展平臺,如:Cybex、Rollplay、Joie、Nuna、Combi、Pigeon、AVOVA、GLOBBER等。

    創(chuàng)立于1880年的德國高品質毛絨玩具品牌史戴芙Steiff、來自美國的嬰幼兒玩具品牌Apple Park以及專做學生書包的中國中國香港品牌Tiger Family,都是首次參加CKE嬰童展,借助參展結識商業(yè)合作伙伴,拓展中國內地市場。

    國內龍頭企業(yè)悉數到場

    CKE嬰童展還吸引了嬰童用品行業(yè)國內龍頭企業(yè),他們選擇在這里集中發(fā)布**新產品,比如好孩子集團將在展會同期舉行新品發(fā)布會,首發(fā)旗下新品;英氏、星輝娛樂、AMORHOME等頭部企業(yè)也將攜旗下**新產品參與展會同期舉辦的“玩具和嬰童用品行業(yè)升級和創(chuàng)新產品評選”,給買家?guī)頃r下暢銷的爆款新品。

    同時,買家可在CKE嬰童展上一次性對接國內各大產區(qū),包括東莞、平湖、平鄉(xiāng)、寧波、中山、黃巖、永康等國內主產區(qū)特色企業(yè)和品牌將會矩陣式亮相,實現品牌商、渠道商精準對接。

    涵蓋當下暢銷品類

    今年,受疫情影響,戶外運動用品、消殺用品成為熱門暢銷品類,本次CKE嬰童展,吸引了戶外運動用品廠商參展,如:米高、廣納美、優(yōu)貝等,將現場展示兒童自行車、滑板車、兒童平衡車等戶外運動品類新品。

    受疫情影響,今年以來,消殺用品一直處于供不應求的局面,好孩子、康貝等廠商根據市場需求,分別研發(fā)出適合母嬰使用的消殺用品,如:康貝蒸汽消毒鍋、免洗洗手液,好孩子消殺小衛(wèi)士、紫外線消毒柜、植物精油驅蚊貼等,也將在本次展會集中亮相。

    母嬰連鎖店+網絡經銷商預登記占比39%

    今年,預登記參觀CKE嬰童展的代理商、經銷商等占比45%,覆蓋全國各級城市;商超占比 12%,包括萬達、百盛、家樂福、沃爾瑪、華潤、大潤發(fā)、永輝等;母嬰連鎖店占比18%,包括樂友、麗家寶貝、孩子王、愛嬰島、愛嬰室、Mothercare、Motherswork 、mikibobo等;網絡經銷商占比達21%,如上海申奕商貿、重慶葆愛商貿、內蒙古有璐商貿等。此外,為各大醫(yī)院供貨的渠道商,如北京凱雁飛等,也在CKE嬰童展預登記觀眾名單中大量出現。

    大咖云集快速探索新模式

    現場新銳意見領袖云集,分享母嬰新渠道營銷、直播帶貨品效合一等新趨勢、新特點和新經驗,在信息高度分散化的時代,通過新形態(tài)、新形式,有效賦能渠道升級轉型,助力在短期內實現社群高活躍度、門店高進店率。

    展品范圍
    服裝類: 嬰童服裝服飾類、孕婦裝、兒童鞋類嬰兒和兒童服飾兒童袋玩具、嬰童家用紡織品類

    嬰兒車類: 嬰兒車及配件、汽車安全座椅及配件類、攜帶嬰兒用品及配件、安全用品、

    其他類: 喂養(yǎng)類、護理衛(wèi)浴類、食品類、其他育嬰童用品等


    Sponsored by: China Toy and Baby Products Association


    Period: Annual Exhibition Area: 40,000 square exhibitors Number: 400 Audiences: 70,000 people

    Shanghai International Baby Products Exhibition (CKE Baby Fair) by the China Toy and Baby Products Association, international, high-quality, completely channel, is the world's leading baby supplies trading platform, is the baby supplies industry trend-led the best platform, a real one-stop baby supplies procurement platform.


    CKE Baby Show brings together global boutique, to create a new benchmark for international trends, the scene gathered overseas 30 countries and regions, domestic 20 plus production areas of high-quality brands, display content covering the whole region of baby trends new products, the same period forum exchange activities closely follow the hot spots of the times, industry and cross-field big curry wisdom ideas collision, to help buyers expand new partners, exchange new ideas, explore new initiatives, mining new business opportunities.


    Show benefits:


    Well-known international brands preferred to participate in the platform


    2020CKE Baby Show, bringing together the world's finest products, many international brands to CKE Baby Show as the first choice to explore the Chinese business platform, such as: Cybex, Rollplay, Joie, Nuna, Combi, Pigeon, AVOVA, GLOBBER and so on.


    Founded in 1880, German high-quality plush toy brand Steve Steiff, U.S. infant toy brand Apple Park and Chinese Hong Kong brand Tiger Family, which specializes in student bags, are all participating in the CKE Baby Show for the first time, using the exhibition to meet business partners and expand the Chinese mainland market.


    Domestic leading enterprises are all present


    CKE Baby Show also attracted the baby supplies industry's leading domestic enterprises, they choose to focus here to release the latest products, such as the Good Kids Group will hold a new product launch at the same time of the exhibition, the first of its new products, Yingshi, Xinghui Entertainment, AMORHOME and other head enterprises will also bring their latest products to participate in the exhibition held in the same period of the "toys and baby products industry upgrade and innovative products selection", to bring buyers the best-selling new products.


    At the same time, buyers can be at the CKE Baby Show a one-time docking of major domestic production areas, including Dongguan, Pinghu, Pingxiang, Ningbo, Zhongshan, Huangyan, Yongkang and other domestic main production area characteristics of enterprises and brands will be matrix appearance, to achieve brand, channel business precision docking.


    Covers the best-selling categories of the day


    This year, affected by the epidemic, outdoor sporting goods, killing supplies became a popular best-selling category, this CKE baby show, attracted outdoor sporting goods manufacturers exhibiting, such as: Michael, Guangnamei, Yubei, etc., will be on-site display of children's bicycles, scooters, children's balance car and other outdoor sports categories of new products.


    Affected by the epidemic, since this year, killing supplies have been in short supply situation, good children, Kangbei and other manufacturers in accordance with market demand, respectively, developed suitable for mother and child use of killing supplies, such as: Kangbei steam disinfectant, wash-free hand sanitizer, good children kill small guards, ultraviolet disinfection cabinets, vegetable essential oil mosquito repellent stickers, etc., will also be concentrated in this exhibition appearance.


    Mother-and-child chain stores and online resellers pre-registration accounted for 39%


    This year, pre-registered agents, distributors, etc. to visit the CKE Baby Show accounted for 45%, covering cities at all levels of the country; Baby chain accounted for 18%, including Leyou, Lijia Baby, Baby King, Baby Island, Baby Room, Mothercare, Motherswork, mikibobo, etc.; Inner Mongolia has trade and so on. In addition, the major hospitals for the supply of channels, such as Beijing Kaiyufei, etc. , also appeared in the CKE Baby Show pre-registered audience list.


    Big Curry gathers to quickly explore new models


    On-site new opinion leaders gathered to share new trends, new features and new experiences such as mother-and-child marketing, live-streaming and product efficiency, in the era of highly decentralized information, through new forms, new forms, effective energy channel upgrade transformation, to help in a short period of time to achieve high community activity, store high store rate.


    The scope of the exhibits

    Clothing category: baby clothing category, maternity clothing, children's footwear baby and children's clothing children's bags toys, baby home textiles


    Strollers: strollers and accessories, car seats and accessories, carrying baby supplies and accessories, safety supplies,


    Other categories: feeding, nursing bathroom, food, other child-rearing supplies, etc

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